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Understanding Business
- Collins, Jim, Good
to Great, HarperCollins Publishers, Inc.,
New York, 2001. Research methods were used to uncover
methods for good companies to become great, enduring
companies. Why some companies make the leap and others
don't. Level 5 leadership defined and discussed.
Excellent discussions of ways to make your business
improve over the long term. www.jimcollins.com
- Collins, Jim, Porras, Jerry, Built
to Last: Successful Habits of Visionary Companies,
Harper Business, New York, 1994. Insightful book on
what makes visionary companies succeed decade after
decade. Some surprisingly contrarian ideas come out of
this book.
- Carlzon, Jan, Moments
of Truth, New Strategies for Today's
Customer-Driven Economy, Harper and Row,
New York, 1987.
The President of Scandinavian Airlines gives
his views on how an excellent company should be run.
He feels that we must learn to welcome change rather
than fight it, encourage risk-taking rather than snuff
it out, empower rather than demotivate our first-line
people, and focus outwardly on the fast-changing
market rather than inwardly on Byzantine bureaucratic
maneuvers.
- Drucker, Peter, Managing for Results,
Harper and Row, 1964 & 1986. Excellent disposition
on the importance of focusing on contribution and
achievement rather than petty day to day problems
we all face.
- Eiting, James, Focus
for Success: A Primer for Entrepreneurs and Business
People, Orange Frazer Press, Wilmington,
Ohio, 2009. Excellent book by someone who has done it
himself.
- Rich, B., Janos, L., Skunk Works: A Personal
Memoir of my Years at Lockheed, Little, Brown
& Co., New York, 1994. The windowless Skunk Works
hangar, tucked into a corner of the Burbank,
California, airport, produced some of the most
important aviation triumphs of the 20th century. This
book tells a little about how they made that happen.
- Ogilvy, David, Ogilvy on Advertising, John
Wiley and Sons, Toronto, Canada, 1983. Fundamentals
from the master.
- Girard, Joe, How to Sell Yourself, Warner
Books, New York, 1981. "You must believe in yourself,
have faith in yourself and have confidence in
yourself. In short, you must be totally aware of your
own self-worth." It goes on from there and does not
disappoint.
- Gitomer, Jeffrey, Little Red Book of Selling,
Bard Press, Austin, Texas, 2004. How to be a
professional in sales. We're all in sales.
- Gitomer, Jeffrey, Little
Black Book of Connections, Bard Press,
Austin, 2006. "All things being equal people want to
do business with their friends."
- Gitomer, Jeffrey, Little
Green Book of Getting Your Own Way, FT Press,
2007.
- Gitomer, Jeffrey, The Patterson
Principles of Selling, Jon Wiley and Sons,
Hoboken, N.J., 2004.
- Peterson, D., A
Better Idea: Redefining the Way Americans Work,
Houghton Miflin, Boston, 1991
- Rodgers, Buck, The IBM Way: Insights into
the World's Most Successful Marketing Organization,
Harper and Row, New York, 1986.
"1. The individual must be respected. 2. The customer
must be given the best possible service. 3. Excellence
and superior performance must be pursued."
- LeBoeuf, Michael, How to Win Customers and Keep
Them for Life, Putnam's Sons, New York, 1987.
Here is a presentation of the principles of running a
customer focused business.
- Davidow, W., Utal, B., Total Customer Service,
Harper and Row, New York, 1989.
Excellent customer service as the ultimate competitive
advantage in business.
- Carlzon, Jan, Moments
of Truth : New Strategies for Today's
Customer-Driven Economy, Harper and Row, New York,
1987. The president of Scandinavian Airlines talks
about how he turned it around from unprofitability to
profitability. "The leader's tools are clear, concise
vision and consummate communication skills."
- Levering, et. al., The
100 Best Companies to Work for in America,
Addison-Wesley Publishing Co., 1984.
- Kelly, F. & Kelly, H, What They Really Teach You at the Harvard
Business School, Warner Books, 1986.
- Fox, Jeffrey, How to Become CEO The Rules
for Rising to the Top of Any Organization, Hyperion,
New York, 1998.
- Fox, Jeffrey, How
to Become a Rain Maker, Hyperion, New York,
2000.
- Fox, Jeffrey, How to Become a Marketing
Superstar, Hyperion, New York, 2003.
- Fox, Jeffrey, How to Make Big Money in Your Own
Small Business, Hyperion, New York, 2004.
- Fox, Jeffrey, Secrets
of Great Rainmakers, Hyperion, 2006.
- Fox, Jeffrey, How
to Get to the Top: Business Lessons Learned at the
Dinner Table, Hyperion, New York, 2007.
- Beckwith, Harry, Selling the Invisible: A Field
Guide to Modern Marketing, Warner Books, New
York, 1997. Because services are invisible they are
just promises that somebody will do something. How do
you sell that? This book helps answer this question.
- Beckwith, Harry, What Clients Love: A Field
Guide to Growing Your Business, Warner Books,
New York, 2003.
- Canfield, J, Hansen, M. V., Hewitt, L, The Power
of Focus - How to Hit Your Buiness, Personal and
Financial Targets With Absolute Certainty, Health
Communications, Inc., Deerfield Beach, FL, 2000.
- Hill, Napoleon., Think and Grow Rich,
Fawcett Crest, New York, 1960.
A classic on the effect of mental attitude on business
success.
- Hill, Napoleon, Grow
Rich! With Peace of Mind, Fawcett Crest, New
York, 1967.
- Fisher, Mark, How
to Think Like a Millionaire, New World
Library, Novato, CA, 1997.
- McCormack, J., Self-Made in America,
Addison-Wesley Publishing, New York, 1990.
- LeBoeuf, Michael, The Greatest Management
Principle in the World, Putnam's Sons, New York,
1985.
- Peters, T., Waterman, R., In Search of
Excellence: Lessons from Americas Best-Run Companies,
Warner Books, New York, 1982.
Very interesting book describing the business
practices of the finest companies in America.
- Peters, T., Thriving on Chaos: Handbook for a
Management Revolution, Knopf, New York, 1988.
- Peters, T., The Pursuit of WOW!, Random
House, New York, 1994.
- Peters, T., The Tom Peters Seminar Crazy
Times Call for Crazy Organiztions, Vintage Books, New
York, 1994.
- Peters, T., Re-imagine:
Business Excellence in a Disruptive Age,
Dorling Kindersley, London, 2003
- Ash, Mary Kay, Mary Kay on People Management,
Warner Books, New York, 1984. Needless to say, this
woman knows a lot about the managment of people, her
most important asset.
- Weinzweig, Ari, A Lapsed Anarchist's Approach to
Building a Great Business, Zingerman's Press,
Ann Arbor, Michigan, 2010.
- LeBoeuf, Michael, Getting
Results! The Secret to Motivating Yourself and
Others, Berkeley Books, New York, 1985.
- Harvey, Christine, Secrets
of the World's Top Sales Performers, Bob
Adams Publishers, Holbrook, Massachusetts, 1989.
- Auer, J. T., The
Joy of Selling: A Book of Ideas,
Opportunities and Renewal, Bob Adams Publishers,
Holbrook, Massachusetts, 1989.
- Tracy, Brian, Be A
Sales Superstar: 21 Great Ways to Sell More,
Faster, Easier in Tough Markets, Berrett-Koeler
Publishers, 2002.
- Brandt, Steven, Entrepreneuring
: The 10 Commandments for Building a Growth Company,
Addison-Wesley, Menlo Park, California, 1982.
- Ouchi, William, Theory
Z: How American Business Can Meet The Japanese
Challenger, Avon, 1981.
- Musashi, Miyamoto, The
Book of Five Rings: The Real Art of Japanes
Management, Bantam Books, 1982.
- Whiting, Percy, The
Five Great Rules of Selling, McGraw-Hill,
1947.
- Ziglar, Zig, Ziglar
on Selling: Handbook for the Sales Professional,
Ballantine Books, New York, 1991.
- Clason, George, The
Richest Man in Babylon, New American Library,
1926.
- McCaffrey, Mike, Personal
Marketing Strategies : How to Sell Yourself, Your
Ideas & Your Services, Prentice Hall,
1983.
- McCormack, M., What They Don't Teach You at
Harvard Business School, Bantam Books, New York,
1984.
- Morville, Peter, Rosenfeld, Louis, Information Architecture
for the World Wide Web, O'Reilly Media, Inc.,
1998-2007. It's more important than you might think.
- Krug, Steve, Don't
Make Me Think: A Common Sense Approach to Web
Usability, New Riders Publishing, Indianapolis,
Indiana, 2000.
- Bly, Robert, The
Online Copywriter's Handbook: Everything You Need to
Know to Write Electronic Copy That Sells,
McGraw-Hill, 2002. One can always learn to write
better. It's crucial in personal life as well as
business life.
- Roman, Kenneth and Joel Raphaelson, Writing That Works: How
to Communicate Effectively in Business,
Harper Resource, 2000,
- Mancini, Marc, Time
Management: 24 Techniques to Make Each Minute Count
at Work, McGraw-Hill, 2007. "All it takes is
to be open to change."
- Sternberg, Robert, Successful
Intelligence: How Practical and Creative
Intelligence Determine Success in Life,
Penguin Group, 1997.
- Elliott, Alan, A
Daily Dose of the American Dream, Saybrook
Publishing, New York, 1988.
- Kouzes, James and Posner, Barry, Encouraging the Heart:
A Leader's Guide to Rewarding and Recognizing
Others, John Wiley and Sons, 2003.
- Drucker,
Peter, The
Practice of Management : A Study of the
Most Important Function in American Society,
- Drucker, Peter, Managing
the Nonprofit Organization: Principles and
Practice, Harper Collins, New York, 1990.
Management principles for hospitals, churches,
health and community services, schools and
universities, charitable and service groups,
foundations.
- The Harvard Business Review, published
bi-monthly write to New Subscriptions Department, P.O.
Box 52621, Boulder, CO, 80321-2621.
Example of articles: "Effective Oversight: A Guide for
Nonprofit Directors" by Regina E. Herzlinger, pp.
52-60, July-August, 1994. Is your organization
fulfilling its mission? Answer four questions and find
out . . .
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